The current channel landscape requires more than just paychecks to keep channel partner morale up. Incentive programs are beneficial, crafted as they are to cater to specific channel partner needs. However, it is essential to choose the right technology based on business objectives.
The incentive program management technology is the cornerstone of the incentive program. If the optimal technology is not implemented, the incentive program will turn into a bottomless money sinkhole with reduced performance and low revenue.
The right technology has a high potential for success, high ROI, and greater channel partner engagement and maximized productivity.
This post covers the essential features a channel incentive platform should have.
Comprehensive Rewards Catalog
The rewards catalogue needs to have more than one or two rewards at all times. There should be enough variety in a wide range of categories to avoid disappointing channel partners who cannot find things they like.
It is further essential to get an incentive program with a catalogue capable of accommodating multiple rewards simultaneously. This will allow companies to tailor incentives to suit a particular program’s needs.
Zaggle Propel offers a catalogue with a vast array of rewards capable of being redeemed world-wide. These rewards can be based on various metrics, such as performance, personal occasions. Additionally, milestone rewards, and festival giftings can also be customized based on the available templates. Zaggle Propel also offers the freedom to customize rewards based on differential categories giving personnel a chance to unleash their creativity.
Data privacy is a growing concern with security breaches becoming disturbingly frequent in today’s digital landscape. The incentive program will need to offer adequate security features to keep company and partner data safe. This makes it doubly important to get a platform with impregnable security measures in place.
An essential feature of such systems is location-based trends, capable of detecting fraud. Upon recognizing that someone is trying to redeem rewards outside of a channel partner’s regular locations, it will automatically raise the alarm and alert the concerned personnel.
Zaggle Propel offers an intelligently designed, rich landscape for your channel incentive program.
Analytics and Reporting
The channel incentive program needs to be able to do more than simply provide a catalogue of rewards. The program needs to generate insights based on the current rewards program to streamline the process for maximum efficacy.
For instance, capturing data on the most redeemed rewards will enable the HR team to understand the kind of offers again and which ones to pull out of the catalogue.
Analyzing data will help the Sales team assess the resources in hand and their requirements and allocate them for maximum usage. For instance, there is a higher probability of outstation channel partners redeeming coupons for free travel, while those working nearby may not require as much. Understanding this difference in need can go a long way in helping the Sales team reallocate these perks to channel partners who might need them more.
Zaggle propel offers a comprehensive dashboard with real-time visibility. With AI-driven reports and analytics, Zaggle Propel provides a holistic and complete overview of the programs.
Social and Gamification Features
It is essential to have the incentive program on a platform where channel partners can be engaged. These include chatrooms, forums, leader boards etc. All the above fall within the purview of social and gamification features and go a long way in improving the user experience.
These features make knowledge, sharing fun, interactive, and foster a good rapport among the channel community. This further provides an idea of the various rewards available and might even encourage friendly competition among channel partners.
Zaggle Propel offers in-built gamification to create differential recognition programs, tiered reward clubs, and notable achievements.
On-the-go access is necessary, particularly for companies with channel partners who are frequently on the road or working remotely.
Being mobile-friendly allows channel partners access to the platform at all times without having to get back to HQ to redeem their rewards. This means they can simply open the relevant website or tap the particular application on their smartphone to access the rewards platform.
Features of Zaggle Propel
- Customizable schemes based on different channel partner types like a reseller, distributor, integrator etc.
- Define multiple KPI’s, KPI attributes, qualification criteria, weightages, ranges & more special conditions through a structured 5 step process.
- Seamless transfer of information from partners to the claims administrator, thereby enhancing partner experience.
- The game-changing feature allows you to design and implement various sales partner/ employee programs in minutes.
- 100+ different card brands across multiple categories, such as retail, lifestyle, decor, and more.
- Peer and nomination awards to customize badges and include quirky names/images, the badge’s purpose, description and link it to the organizational values.
- Users can interact and engage on the platform.
- Variety of in-built dashboards to stay on top of adoption rates, end-customer satisfaction, partner hi-pot identification, reward utilization & custom insights on product & geography.
Zaggle Propel is built to strengthen and maintain engagement for channel partners, employees, and consumers.
Please reach out to us in case of any queries.