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COVID-19 has destroyed livelihoods and continues to do so around the world. The full implications of the pandemic are far from certain but it is clear that its economic consequences are dire. Sales leaders are taking care of their people and customers since that’s the top priority and also adjusting how to sell in the…
Tag: Thought Leadership
Reimagining Customer Experience (CX)
All relationships have an emotional element, whether it is between people, businesses, or people and businesses. A business relationship with customers is built over time, is fostered by experiences along the customers’ journey with many touchpoints either physically or online. This relationship is based on expectations and is strengthened by frequent interactions. How is this…
Build Relationships, Don’t Sell
During this pandemic, every company/brand is experiencing varying degrees of change based on their role, industry, size, and geography. As individuals and organizations, the context has never been more important in all our actions and communication. In the face of the unprecedented scale of this pandemic, it is important to be sensitive towards it and…
