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As the bridge between customers and vendors, channel partners play a crucial role in the company’s success and growth. Adopting a strategy for optimal channel partner engagement may seem confusing, but it is essential to maintain channel partner relationships. Although gradual, channel partners are experiencing a change in the way their relationships are sustained. This…
Tag: channel incentives platform
How automation can help detect and prevent expense report fraud
The Association of Certified Fraud Examiners categorizes expense frauds into four types. They are as follows: Mischaracterized expenses Personal expenses submitted under the category of business expenses is a frequent occurrence. This eventually adds up as there is no way to determine the category of a claim based on the submitted receipt. Fictitious expenses These…
4Ps to successful partner relationship
When starting the automation process, it is essential to focus on four primary areas to build a robust relationship with channel partners through a Partner Relationship Management (PRM) solution or other solutions. Listed below are the 4P’s that make up the basis of any successful program. The categories below are indispensable and require a comprehensive…
Why rewards and recognition works wonders: understanding the psychology of channel partner motivation and engagement
Employee morale is critical in attracting and retaining talents. When confidence is low, it can lead to reduced productivity and employee satisfaction. The impact of robust channel partner engagement on sales volume, market share, brand reputation, and customer engagement is enormous. The performance of channel partners affects employee engagement as they serve as go-between vendors…
Evaluate your annual incentive plan for 2021 & beyond
With 2020 bringing an upheaval the situation will likely prevail into 2021. The best way to be able to flourish is to start planning. It is essential to adapt to the new normal by reimagining annual and long-term incentive plans for 2021 and beyond. It has now sunk in that the pandemic and its assorted…
Best KPIs to measure the success of your channel partnerships
When it comes to sales KPIs, there are specific performance metrics that are considered the gold standard by many. This holds within the SaaS sales world with metrics such as revenue, leads, customer lifetime value (CLV), and churn rate. However, the metrics for measuring channel partner success are not as simple as that of a…
5 Ways to Make Work Anniversaries More Meaningful, Virtually
In light of the current public health crisis, businesses all over the world have been experiencing massive turmoil. As a result, they are being forced to implement drastic and lasting changes. However, in this turmoil, it is the employees who have bore the brunt of the impact. According to research by Barnett Waddingham, more than…
Greater Channel Partner Experience – The Key to Success in the New Normal
In this pandemic, restricted movement and social isolation have become the new normal. Therefore, the logistical situation of the majority of channel partners and their workforce today is vastly different from that of the beginning of the year. With remote working the new normal, the challenge is reaching out to customers, partners, clients, and employees….
