It takes an average of 9 cold calls to attempt to reach a prospect. On average, every salesperson makes at least 220+ calls every day.
Aren’t the sales teams working hard each day to approach the customers?
Yes, they are…
The organizations also help in boosting the motivation of the sales team now and then. But things have changed during these unprecedented times of pandemic where people are restricted in movement and confined to follow the protocols to stay safe and healthy.
Since the work patterns have changed to a new normal and it would take time for businesses to resume operating normally, organizations must motivate and manage the sales teams very effectively.
The pandemic has a significant impact on global business and has led to economic crises throughout the world. The companies have to restructure their management strategies to manage the teams who are working remotely.
New technological advancement must be incorporated in the management structure to make all the teams connected and motivate them for higher productivity without pressuring them.
Since the sales team plays a very crucial role in any organization, let us see five effective ways to manage the sales team in these pandemic times.
Restructure your sales strategies:
Since the industry trends have changed during these pandemic times, take time to analyze and study the latest market trends and shift. After the in-depth analysis, recalibrate your sales strategies to suit the new standard working patterns. Set new goals and focus on quality rather than making more sales.
During tough times, it is essential to retain existing customers instead of acquiring new ones.
Adjust the sales training programs according to new requirements of the industry and communicate the same to the sales team.
Leverage the sales team with advanced infrastructure and technology for remote working:
The pandemic has disrupted many things, and organizations have adopted all-new small working infrastructure at a breakneck pace. This has also added new challenges to the active force as working remotely can be very difficult with limited resources.
It is challenging for the sales teams not to meet the customers in person due to safety reasons. Hence, they have to create a virtual environment to connect with the customers. The organizations have to leverage the sales teams with the latest and advanced technology and infrastructure to work remotely and effectively. They should be equipped with flexible tools and applications to avoid any difficulties while working from home. The sales must use a stack of tools that help them to connect with customers virtually.
Keep them motivated, safe, and optimistic:
The Sales team is always on its toes approaching the customers, but this sudden change in their work pattern can be challenging and disturbing for them to manage. So, keep them motivated and create a favorable environment to engage and share their new routine.
Also, if the situation demands the movement of the sales team, take all the necessary steps to ensure their safety.
Create an engaging environment while working remotely:
Since teams are working remotely, it is essential to keep the teams engaging to stay connected and motivated to be more productive. The management can boost the teams by virtually connecting through video conferencing and engaging in team activities.
Appreciate and recognize them:
The sales teams are going the extra mile to cope with the present scenario. The management should not forget to appreciate their efforts by small gestures of rewards and recognition.
The rewards and recognition will motivate the employees to be more productive and show trust and loyalty.
Zaggle empowers your organization in boosting the employee’s morale by creating customized rewards and recognition workflows through its advanced and innovative platform.
Zaggle Propel is an all-in-one solution for rewards, incentives, and recognition to empower your employees & channel partners, resulting in higher engagement, motivation, and accelerated business results.
I’m a technical content writer, with a passion for technology and innovation. I enjoy all aspects of online marketing spanning from organic SEO to paid digital marketing. I also have a flair for design and adept with tools like Canva, SEMrush, Ahrefs, Netcore, Sprout Social, Edifybiz and so on.