The pandemic has impacted various business verticals in different ways. Some of them had negative impacts, and some had increased positive growth in their business. With the change of working structure and remote working in place, channel partners feel more isolated now.
According to a study, 56% of channel partners feel isolated and less engaged with their management, especially during the pandemic, where movement is restricted and social isolation is needed.
The present landscape requires more than just monthly checks to boost the morale of channel partners. It’s time to build a relationship and let them know that they weren’t wrong in committing to your brand.
To keep channel partners engaged and maintain the personalized relationship, here are five best ways to support channel partners connected during COVID-19:
Keeping your channel partners engaged remotely while working from home will give them a feeling of personal connection with the management. The management can make use of an innovative engagement platform and customize it according to the requirements. An integrated engagement platform brings the management and channel partners on a single channel to connect and share the same interests and exchange thoughts.
Rewards and Recognition:
Motivate and inspire the channel partners to work harder by giving them a greater rewarding experience and recognizing their efforts. Research shows that implementing the rewards and recognition programs increases 9.6 % of annual revenue for companies. Deploying the right rewards and recognition system can work wonders in increasing the efficiency of channel partners and building trustworthy relationships.
Creative use of rewards and recognition will directly impact the sales curve as motivated channel partners will go the extra mile to increase the sales for organizations.
Using an automated digital platform for rewards and recognition will ease the management burden of maintaining records of each channel and rewarding them accordingly.
Social and Gamification Programs:
It is essential to have knowledge sharing and entertainment engagement activities to make channel partners feel connected and engaged.
The features like chat rooms, forums, leaderboards, etc. fall within social features and go a long way towards improving the channel partners’ experience.
These characteristics make knowledge sharing exciting, interactive and foster a good relationship between the channel community. This also provides an idea of the different bonuses available and can encourage friendly competition between channel partners.
Virtual Team Building Activities:
In these tough times, boosting morale and bringing the team together has never been more critical. Virtual team-building activities will help bridge the gap in the present scenario where human connection and physical meet are highly restricted.
Working from home can make it very difficult to focus on work. Engaging channel partners in virtual team-building activities will bring your channel partners together, encourage them to let out their opinion, and help them remember their work goals.
Special Incentives Programs:
Design special incentive programs for your channel partners based on the metrics and achievements. Creating the right incentive programs can help increase sales via channel partners as you are incentivizing each of their efforts.
Incentive programs will keep channel partners and the management connected, as their weekly or monthly metrics and achievements will fetch them creative incentives. Motivating them like this will make them work even harder in these challenging times.
How can Zaggle Propel help?
Zaggle Propel is a simplified platform to manage channel partner rewards and engagement programs. We work towards developing the optimal programs to improve channel partner engagement.
Zaggle Propel will help you work towards reimagining the relationship with channel partners. Our tools and services will ensure high performance is delivered with smooth channel partner management.
Zaggle Propel comes with a centralized dashboard, customizable integrations capable of working with complex KPIs. Our customizable platform works towards building and strengthening engagement for channel partners.
Want to try out Zaggle Propel for incentivizing your channel partners’ efforts? Reach out to us.